The NHS Swap & Stop initiative by Humber and North Yorkshire Integrated Care Board sought a user-centric website to support their tobacco dependence treatment program. Aiming to enhance experiences in Smokefree hospitals and offer safer alternatives for those not ready to quit, the project required a platform that effectively catered to Patients, Visitors, Staff, and
Parents-to-be. Our solution was a streamlined website with intuitively designed sections for each target audience, ensuring immediate access to relevant information through a well-organised navigation system and engaging calls to action. We implemented a unique colour scheme for each user group to facilitate easy navigation and identification, so they can find the information relevant to them.
The site is enriched with tailored advice, support resources, and compelling testimonials from individuals who successfully quit smoking, serving as powerful motivation for visitors.
