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Fresh Website Encourages Donations

Bespoke website design & development for The Children's Sleep Charity

+396%

Sessions since launch

+366%

Users since launch

-95%

Bounce rate since launch

The Brief

The Children’s Sleep Charity approached us to create an attractive new web presence that would be easy to navigate, as well as fresh and engaging for its visitors.

As the target audience is parents and doctors, as well as potential supporters, the website design needed to be approachable yet professional, with strong imagery reflecting the values of the charity in a visually impactful way.

Essential to the new website was an easy to use Content Management System, that would enable the charity admin to update the website quickly and easily.

What We Did

The engaging design of the new bespoke website encourages users to either call directly, or place an enquiry with the charity, through the website. Also, prominent on every page are bold calls to actions, encouraging visitors to donate to the charity.

One of the key functions of the new site is an archive feature that auto-archives news articles into months and years, to aid browsing of the site content. Another function we designed and built bespoke to the charity’s needs was a member’s area where visitors could log in via the website using an email and password, in order to access personalised information and user-specific content.

The Results

Since the launch of the new website, the charity has been approached by national media outlets to provide expert comment – something which had never happened before. Interested parties are now approaching the charity direct – before the new website went live, the charity had to do all the chasing. This change of dynamic has freed up a lot of time, and the charity is now being appreciated as a serious charity, worthy of national interest and support.