Branding

Gain the brand recognition your business deserves with expertly executed branding.

Since we established in 2009, our creative agency has always believed that effective branding is more than logo design. It's your brand values, tone of voice, colours, and how your target audience percieves your brand and, therefore, your business.

Why is branding important?

Differentiation – Regardless of what sector you are operating in, you will likely be coming up against stiff competition. A strong brand is instrumental in differentiating your business from competitors.

Recognition – Having a well-established brand makes it far easier for your target customers to recognise and remember your business. Consistent usage of colours and logos are prime examples of how to contribute to this recognition and create a sense of familiarity.

Loyalty – When branding is done well, it can evoke emotions from consumers, allowing them to build a connection to your business. It is these connections that encourage repeat custom and increase brand loyalty.

Resilience – Despite the best planning in the world, business setbacks can often happen. Whether internal or external, businesses with a positive brand reputation are far more likely to overcome these challenges and regain customer trust if necessary.

Branding Strategy

Many elements feed into your brand, from your brand name to your colour palette and typography.

Before commencing any brand project, no matter the size, we will always work closely with you to understand your business, your customers, and what you are looking to achieve with your brand.

Our team of in-house designers can conceptualise your ideas or work to detailed briefs and have experience with a range of branding projects.

Our dedicated project managers are here to keep you updated on progress throughout the project and ensure any feedback is actioned, resulting in an output you are truly happy with.

Why Hydra?

At Hydra, we are able to help with all aspects of branding, from logo design to the development of brand guidelines. Whether you are starting with an idea, looking for a brand update, or hoping to tweak elements of your existing brand, our expert brand strategists are here to advise.

All our projects are approached collaboratively, and we will work with you to ensure you are completely happy with the end result and how it will be applied in practice.