Transforming Care Homes with Innovative Software

We collaborated closely with Fusion to refine the script, ensuring that the software's benefits and features were effectively conveyed within the animation. Our design team created character illustrations representing the care home staff, which were used to humanise the software's impact on daily operations and resident care.

These illustrations captured the essence of care home environments, software interfaces, and the user experience. We then compiled everything to develop a storyboard, which outlined the narrative flow and ensured that each key message was appropriately visualised. We sourced and recorded a professional voiceover artist to narrate the script which matched Fusion’s tone of voice.

Throughout the animation, we used smooth transitions and engaging motion graphics to demonstrate how the software works in various scenarios. We worked collaboratively with Fusion throughout the production process, incorporating their feedback and making necessary revisions to ensure they were happy with the end result.

The 3-minute animation effectively showcases the care home software, highlighting its features, benefits, and ease of use. The visual storytelling and relatable characters resonated with the target audience, making it easier for potential clients to understand the software's value proposition. The animation received positive feedback from both the client and their partners. The video is now being used by their marketing team to promote the care planning software.