A Unique Video For a Unique Service

During the pre-production process, we worked collaboratively with Coaching Practice to develop the structure for this promotional video. We gathered visual references to present to the client to determine the style they wanted their video to have. Once the style was agreed upon, we developed a written treatment that gave a detailed narrative of the action and shots we would capture on the filming day.

To ensure maximum reach and promote brand awareness, we wanted to ensure the video would be well-suited to all social media channels. To this end, we broke up the entire video and made five separate segments to promote each key service.

Before the day of filming, the video team scouted the location to get a better sense of the space and to find the best shots. The client was extremely happy with how smoothly the day ran, which was the result of creating a detailed plan and schedule.

Once we had completed filming, we moved straight onto the editing, where we collated the best shots and put together a dynamic sequence of footage and animated typography to break up each of the key stages and highlight the key messaging. We also ensured that the branding of Coaching Practice was prominent throughout the video.