Maximising Conversions with SEO

We ensured the website was fully optimised using key search terms relevant to Resolve. Resolve has an abundance of highly engaging content featured on their site. So, to maximise traffic reading that content when visiting the web pages, we created a comprehensive back-linking strategy.

We also looked into creating unique meta-data that informs search engines what is on each webpage. This increases site visibility and will help potential customers find what they want.

Back-linking is a valuable way of increasing a website's domain authority. Domain authority is a score that search engines give to websites out of one hundred. The higher the score given, the better the ranking.

Scores are boosted if websites have several external links from highly ranked websites. Therefore, to build strong backlinks, we extensively researched where Resolve could have backlinks implemented and in what format – we looked for computer blogs or sites that would provide users with a link to Resolve IT Solutions' website with a relevant blog or post.

There has been a 36.16% increase in organic search traffic to the website to January 2017 compared to January 2016.

Page views have increased by 11.3% in that period, meaning that users are exploring the site once they land on it, as opposed to 'bouncing', with no site interaction or conversions.

If you are looking for a local SEO agency, Hydra Creative can help. As a Sheffield-based fully integrated digital web agency, we can help you find the best SEO strategy for your business.

Get in touch with our team today.