New Website Provides Inspiring Shopping Experience

To inspire clients we developed a 'Be Inspired' page that is dedicated to showcasing the latest products, and different product combinations to suit a range of tastes and styles. The new website reflects the expertise of Pryor Bathrooms with the inclusion of an ‘About’, ‘Be inspired’ and ‘Testimonials’ page, which all showcase a selection of previous projects completed by Pryor Bathrooms.

In order to capture the quality of the products, we kept the design simple to allow the imagery, and products, to speak for themselves. The graphics and product information are balanced to ensure that the website supplies users with all key information, but would not alienate the user with information-heavy content. The homepage, in particular, has a simple design that showcases Pryor Bathroom's accreditations and features appropriate CTAs (calls to action) that guide the customer through the site.

The site also incorporates an innovative Wishlist function to generate warm leads. After adding items to their Wishlist a user can submit their list to Pryor Bathrooms for a bespoke quote. The Wishlist feature is supported with the addition of a flexible variations system, allowing Pryor Bathrooms to add any product variation such as colour, size, prices or product codes. This additional system has prepared the website for an easy transition to becoming an e-commerce website in the future.